Hudson Made e-Commerce
The development of Hudson Made’s online shop forced us to push the boundaries of e-commerce. We undertook all concept work, design, copy development, photography and website architecture—including the implementation of the site’s e-commerce platform.
We established a simple color palette and contemporary design, with an emphasis on photography to enhance the online experience. Its expanded features and product browsing capabilities called for intuitive and user-friendly organization. The site also creates a sense of community by showcasing local artisans. We created multiple categories to showcase Hudson Made’s products as well as several ways to navigate the site.